自从楼市新政出台以来，引发了买房和装修热潮，带动了铝合金铜门行业的发展。众多企业看到商机，纷纷加入铜门行业，希望分得“一杯羹”。而已经存在的铜门企业大多也调整发展策略，纷纷增加产量，以盼销售更多产品，提高销售额，并获取更多利益。

Since the introduction of the new property market policy, it has triggered an upsurge of house purchase and decoration, driving the development of aluminum alloy copper door industry. Seeing business opportunities, many enterprises have joined the copper door industry in the hope of getting a "share". Most of the existing Tongmen enterprises have also adjusted their development strategies and increased their output one after another, hoping to sell more products, improve sales and obtain more benefits.

然而，据调查显示，虽然楼市新政引发了装修热潮，一定程度上提高了铜门产品的销量，消费者需求也在同步增长着，但也远远跟不上行业产量增长的速度。其中，部分企业生产规划不合理，没有根据市场情况调整策略，而一味生产产品，导致产品产量过多。另外，一些铜门企业只看到了短期利益，为了追求产品数量和生产速度，忽视产品质量。因而产品质量不佳和产品同质化，无法吸引消费者购买，导致产品严重积囤，近一步加大了产能过剩的问题。

However, according to the survey, although the new deal of the real estate market has triggered a decoration boom, improved the sales of copper door products to a certain extent, and consumer demand is also growing synchronously, it is far from keeping up with the growth rate of industry output. Among them, the production planning of some enterprises is unreasonable, they do not adjust their strategies according to the market conditions, but blindly produce products, resulting in excessive product output. In addition, some Tongmen enterprises only see short-term interests and ignore product quality in order to pursue product quantity and production speed. Therefore, poor product quality and product homogenization can not attract consumers to buy, resulting in serious hoarding of products, which has further increased the problem of overcapacity.

因此，有业内人士表示，当前的铝合金铜门行业正处于相对“市场饱和”状态。产能过剩成为了行业无法避免的问题，行业竞争也逐渐趋向白热化。

Therefore, some insiders said that the current aluminum alloy copper door industry is in a relatively "market saturated" state. Overcapacity has become an unavoidable problem in the industry, and the industry competition is gradually becoming white hot.

虽然铜门行业面临着巨大的考验，但也有少数企业，通过合理、精细的战略规划，积极应对产能过剩问题，在市场中站稳了脚步。产能过剩，是行业发展到一定阶段基本都会出现的问题。而企业应对这个问题，应该从合理生产和产品差异化两方面做好规划好解决。

Although the copper door industry is facing a huge test, a few enterprises have actively responded to the problem of overcapacity through reasonable and fine strategic planning, and have taken a firm step in the market. Overcapacity is a problem that will basically occur when the industry develops to a certain stage. To deal with this problem, enterprises should plan and solve it from two aspects: rational production and product differentiation.

铜门在难题之下仍能脱颖而出，无疑是值得庆贺的，但行业要真正做到避免产能过剩的问题，还需更多企业意识到问该题的重要性，并采取相关措施，做到企业自身不出现产能过剩的情况，自然能有效解决行业产能过剩的问题。

It is undoubtedly worth celebrating that Tongmen can still stand out under the difficult problems. However, in order to truly avoid the problem of overcapacity in the industry, more enterprises need to realize the importance of asking this question and take relevant measures to ensure that enterprises do not have overcapacity, which can naturally effectively solve the problem of overcapacity in the industry.