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介绍铜门厂家怎么抓住市场需求
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//www.doveish.com日期:2020-10-12 发布人:qinfu浏览次数:
随着我国科技的不断发展,社会的日益进步,现如今市场上的铜门厂家可以说比比皆是,铜制品的种类正不断增多,但质量的提高方面不尽完善,这是因为消费者对铜制品很难保持较久的新鲜感,铜制品行业是这样的状况,那么山东铜门厂家就要注意起从数量性向服务性产业的不断转型升级。
With the continuous development of science and technology in China and the progress of society, copper door manufacturers can be found everywhere in the market nowadays. The types of copper products are increasing, but the improvement of quality is not perfect. This is because it is difficult for consumers to keep freshness of copper products for a long time. Copper products industry is such a situation, so copper products manufacturers should pay attention to the quantitative service The continuous transformation and upgrading of service industry.
一、 铜门厂家行业市场的需求未被满足,产品滞销
1、 Copper door manufacturers industry market demand has not been met, products unsalable
无论身处何种时代,何种市场,消费的需求永远存在。正如别墅铜门行业中,如果产品滞销,或者某个企业竞争失败,那么,一定是有一个原因:没有发现和满足消费者未被满足的需求。
No matter what era and market, the demand for consumption will always exist. Just as in the villa copper door industry, if the product is unsalable, or a certain enterprise fails to compete, there must be a reason: the unmet needs of consumers have not been found and met.
二、别墅铜门企业需根据市场的变化变幻思考模式
2、 Villa copper door enterprises need to change thinking mode according to market changes
对于市场和消费需求变化的判断与分析,每一个别墅铜门企业都有着不同的思考模式以及实践方法。个性化、定制化催生整木家居产业的兴起。随着中产以上人群 的日益增多,追求个性化定制服务的家居建材消费者群体日益壮大。这些人群注重环保安全,倾向于一对一的良好消费体验,关注身份与尊荣的感受,期望获得量身 定制的整合家居产品服务。这样的需求,由于要求高、工艺复杂等原因,目前还未集中呈现,也还没有被充分满足,是别墅铜门行业可以且必须进入的新兴利基市 场。
For the judgment and analysis of market and consumption demand changes, every villa copper door enterprise has different thinking mode and practice method. Individuation and customization give birth to the rise of whole wood home furnishing industry. With the increasing number of middle-class and above groups, the consumer groups of home building materials pursuing personalized customized services are growing. These people pay attention to environmental protection and safety, tend to one-to-one good consumption experience, pay attention to the feeling of identity and honor, and expect to obtain customized integrated home product services. Such high-end demand, due to high requirements, complex technology and other reasons, has not been centralized and has not been fully met. It is an emerging niche market that villa copper door industry can and must enter.
三、年轻、标准化推动电商经营模式快速发展
3、 Young and standardized to promote the rapid development of e-commerce business model
年轻化、标准化推动电商经营模式的快速发展。目前,80后、90后已经成为家居建材消费者的主流。相比于60后、70后这些“电视族”而言,他们的 生活状态基本属于“网络化生存”。他们习惯于在网络上搜索产品,并乐于通过实惠、便捷的网购模式购买产品。近几年淘宝、天猫活动中,家居建材产品交 易额的快速增长很好地说明了这一趋势,这一消费需求必将在未来3-5年呈现井喷式增长。
Youth and standardization promote the rapid development of e-commerce business model. At present, after 80, 90 has become the mainstream of home building materials consumers. Compared with the post-60s and 70s, their living conditions are basically "network survival". They are used to searching for products on the Internet and are willing to buy products through affordable and convenient online shopping mode. In recent years, in Taobao and tmall's double 11 activities, the rapid growth of home building materials products trading volume well illustrates this trend, and this consumption demand will show a blowout growth in the next 3-5 years.
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