With the development of science and technology and social progress, it is no longer the time for a single manufacturer to dominate the market. No matter what kind of products are oversupplied, it is not only because of the increase of product types and quality, but also because it is difficult for consumers to keep the products fresh for a long time. So is copper. At this time, some Jinan copper door manufacturers began to focus on the transformation from quantity to service industry.

　　消费者非常注重健康和生活环境

　　Consumers pay great attention to health and living environment

　　如今，消费者越来越注重自身的健康与环保，以“健康、环保、安全”为特色的绿色建材越来越受到青睐。消费者对家装的要求越来越高，注重选择那些更加绿色、低碳环保的铜门产品。事实上，绿色生产和绿色消费早已成为国际潮流。在国际贸易中，一些发达国家通过立法制定严格的强制性技术标准，限制进口不符合其生态环境标准的外国产品。如果铜门企业能够在消费者心中树立健康环保的品牌形象，必将为产品销售带来更多的市场机会，为企业的长远发展奠定坚实的基础。

　　Nowadays, consumers pay more and more attention to their own health and environmental protection. Green building materials with the characteristics of "health, environmental protection and safety" are more and more popular. Consumers have higher and higher requirements for home decoration, and they pay attention to choose those more green, low-carbon and environmental friendly copper products. In fact, green production and green consumption have already become the international trend. In international trade, some developed countries legislate to make strict compulsory technical standards and restrict the import of foreign products that do not meet their ecological and environmental standards. If Tongmen enterprises can establish a healthy and environmental brand image in the hearts of consumers, it will bring more market opportunities for product sales and lay a solid foundation for the long-term development of enterprises.

　　消费者从个人转变为群体

　　Consumers change from individuals to groups

　　消费者不再处于被动地位。他们开始了与经销商和企业的对话，相信他们可以通过自己的力量改变这种被动的局面。消费者越来越少地相信权威，更多地相信直觉和口口相传，并愿意表达自己对产品的看法。同时，消费者也知道如何使用合法的武器来保护自己的合法权益。消费群体的兴起预示着产销结合时代的到来。关注消费者的愿望已成为铜门企业开拓市场的基本条件。

　　Consumers are no longer in a passive position. They started a dialogue with dealers and enterprises, believing that they can change this passive situation through their own strength. Consumers are less and less trusting in authority, more trusting in intuition and oral communication, and willing to express their views on products. At the same time, consumers also know how to use legal weapons to protect their legitimate rights and interests. The rise of consumer groups indicates the arrival of the era of production and marketing integration. Paying attention to consumers' wishes has become the basic condition for Tongmen enterprises to explore the market.

　　中产阶级消费群体的出现

　　The emergence of middle class consumer groups

　　随着中国经济的快速发展，中产阶级不断壮大，已成为中高端产品的主要消费群体。这部分消费群体在家居生活中会有自己的选择，他们会被要求对产品进行详细的比较，无论是否大牌，只在乎质量。事实上，一个新的消费市场概念已经悄然在当前的铜门行业中流行起来，那就是，既要满足中等收入但又要追求时尚的消费心理，同时也要符合他们的市场购买力

　　With the rapid development of China's economy, the middle class is growing, and has become the main consumer group of high-end products. This part of consumer groups will have their own choice in the home life, they will be asked to make a detailed comparison of products, regardless of whether they are big brands, only care about quality. In fact, a new concept of consumer market has quietly become popular in the current copper industry, that is, to meet the middle-income but also the pursuit of fashion consumer psychology, but also in line with their market purchasing power

　　女性消费者力量的崛起

　　The rise of female consumers

　　在美国，女性控制着大约80%的消费者支出，占全国GDP的三分之二。根据中国第三次人口普查的统计结果，妇女约占中国人口的48.7%，其中20 - 50岁的青年和中年妇女消费能力强，消费影响力大，约占总人口的21%。此外，相关调查显示，女性在家庭消费行为中往往扮演着“首席采购官”的角色。特别是在购买家庭建材等消费品时，妻子的意见往往是更后的决定。

　　In the United States, women control about 80% of consumer spending, accounting for two-thirds of the country's GDP. According to the statistics of the third census of China, women account for 48.7% of China's population, among which young and middle-aged women aged 20-50 have strong consumption ability and influence, accounting for 21% of the total population. In addition, relevant surveys show that women often play the role of "Chief Procurement Officer" in family consumption behavior. Especially when buying consumer goods such as family building materials, the wife's opinion is often the final decision.

　　家庭消费追求新的感官主义和品牌体验

　　Family consumption pursues new sensationalism and brand experience

　　如今，走进铜门品牌体验店，参与终端体验活动已成为消费者了解产品的主要方式。终端店对于铜门产品的陈列要求越来越高，配套体验对品牌发展的意义也越来越突出。消费者在终端店的直观感受很可能成为其购买该品牌产品的重要砝码。品牌替代供给的转变有助于企业在消费者心中树立高质量、高品位的品牌形象。因此，铜门企业应特别重视品牌建设，有效地推广产品，提高品牌知名度和美誉度。

　　Nowadays, entering the brand experience store of Tongmen and participating in terminal experience activities have become the main way for consumers to understand products. Terminal stores have higher and higher requirements for display of copper door products, and the significance of supporting experience for brand development is more and more prominent. Consumers' intuitive feeling in the terminal store is likely to become an important weight for them to purchase the brand products. The change of brand substitute supply is helpful for enterprises to establish high-quality and high-grade brand image in consumers' mind. Therefore, Tongmen enterprises should pay special attention to brand building, effectively promote products, and improve brand awareness and reputation.

　　对于市场来说，消费者永远是更重要的，只有消费者有购买需求，市场才能产生和发展，同时也需要高端铜门厂家不断创新产品来适应消费者，才能让市场健康发展。

　　For the market, consumers are always the most important. Only when consumers have purchase demand, the market can be generated and developed. At the same time, high-end copper manufacturers need to continuously innovate products to adapt to consumers, so as to make the market develop healthily.

　　以上是济南铜门制造商为大家介绍的相关内容，想要了解更多内容，欢迎访问网站：//www.doveish.com

　　The above is the relevant content introduced by Jinan copper door manufacturer. To learn more, please visit the website: //www.doveish.com